Continuing education quiz.

The Continuing Education quiz in ABA Bank Marketing and Sales magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes (ABA Bank Marketing and Sales magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Optimizing Your Branch Network By Deb Stewart

  1. Smaller branch networks are seen as most threatening to:

    1. Global banks.

    2. Large national banks.

    3. Large regional banks.

    4. Small regional/community banks.

  2. Banks should choose an appropriate mix of branch models to support their:

    1. Customer age profile.

    2. Desired customer experience.

    3. Level of foot traffic.

    4. Specialized customer needs.

  3. To optimize your branch network over time, you need to:

    1. Track how customers are interacting through different channels.

    2. Survey customers about what type of branch they want to use.

    3. Figure out where your customers are located and which locations are closer to them.

    4. Base the decision purely on branch profitability.

    Strike Up the Band By Rhonda Foxworth

  4. The community event and the event experience should represent the banks:

    1. Image.

    2. Brand.

    3. Positioning.

    4. Goals.

  5. One effective way to promote your community event on social media is to:

    1. Designate separate channels but share posts on bank channels.

    2. Concentrate all social media promotion on a single channel.

    3. Focus on promoting the event prior to the opening day of the event.

    4. Use social media to post video showing portions of the event.

    The Profit Disruption

    By Bryan Knops and Neil Hartman

  6. All of the following can generate greater wallet share and noninterest income EXCEPT:

    1. Allowing internal cross-functional collaboration.

    2. Bundling of products and services.

    3. Implementing a 360-degree view of customer's activity across all internal products and services.

    4. More...

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