Continuing education quiz.

CFMP

Certified Financial Marketing Professional

The Continuing Education quiz in ABA Bank Marketing and Sales magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes [ABA Bank Marketing and Sales magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Who Will Be the Wallet Winner?

By Kevin Moland and Deborah Matthews Phillips

1. One of the primary reasons that consumers failed to embrace mobile payments in the past was:

   1. Lack of a simple checkout.

   2. Failure to have adequate security.

   3. Limited number of retail stores that accepted it.

   4. Lack of desirability of mobile pay customers.

2. Being on top of the digital wallet isn't about having the best card for Apple Pay or other competing solutions, it's about being:

   1. The card provider of choice for every transactions.

   2. The card that offers the greatest discounts.

   3. The card that offers the greatest rewards options.

   4. The provider that offers both debit or credit on the same card.

3. Ensuring that your card is a key part of all your customers' payment transactions primarily calls for:

   1. A well-crafted promotional and advertising campaign.

   2. A comprehensive referral program.

   3. Highly popular card reward systems.

   4. Quality customer communications and education.

   Pick Me! Pick Me!

   By Sean C. Payant, PhD.

4. For marketing initiatives to truly succeed, a bank must commit to:

   1. On-going education.

   2. Strong branding.

   3. Consistent customer acquisition.

   4. Digital lobby displays.

5. Beyond basic customer service norms, employees should strive with each customer to:

   1. Use the customer's name.

   2. Shake the customer's hand.

   3. Make him or herfeel special.

   4. Make good eye contact.

6. One of the best ways to build accountability and determine whether your employees are consistently providing...