Continuing education quiz.

The Continuing Education quiz in ABA Bank Marketing and Sales magazine provides up to 10 continuing education credits per yearto Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes (ABA Bank Marketing and Sales magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Technology for the Smaller Branch By Deb Stewart

  1. Interactive (or video) ATMs are being deployed with success more rapidly:

    1. In the lobby.

    2. At the drive-up.

    3. At exterior walk-up locations.

    4. As part of the teller line.

  2. Bank of America is deploying tablets to associates to assist in all of the following EXCEPT for:

    1. Servicing accounts.

    2. Opening new accounts.

    3. Taking loan applications.

    4. Routing customers to the right associate.

  3. The type of customer for whom technology is currently most lacking is:

    1. Small-business,

    2. Retail.

    3. Seniors.

    4. Corporate.

    Social Media: More Communicating Than Marketing By Eric Cook

  4. Allowing more employees to participate in social media is more viable than in the past because:

    1. Employees today are more knowledgeable about social media.

    2. There are more sophisticated tools available for management of posts.

    3. There are fewer compliance issue with social media.

    4. Employee training for social media has become more effective.

  5. When deciding which social media to participate in, you should:

    1. Be on Facebook, even if you don't like social media.

    2. Plan to use as many as possible.

    3. Select only those media that fit with your bank's focus.

    4. Stick to only one.

  6. If your bank positions itself as a thought leader, a good social media to use is:

    1. Facebook.

    2. Linkedln.

    3. Twitter.

    4. Google+.

    Leveraging Mobile Technology By Steven J. Ramirez

  7. A simple, easy way to help bank customers shop for a car on a smartphone is:

    1. Put links on your website to car-selling sites.

    2. Post content about...

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