Continuing education quiz.

• Position: ICB Institute of Certified Bankers

The Continuing Education quiz in ABA Bank Marketing magazine provides Lip to 10 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Business Banking: Marketing's New Role

By Vanessa Mambrino

1. Remote deposit capture for business is:

   1. A way to differentiate your bank.

   2. An expected product offering.

   3. The best way to get commercial business.

   4. Already an outdated technology.

2. An opportunity exists to improve retention and turn business customers into sources of referrals by making targeted improvements to:

   1. Branding.

   2. Technology.

   3. Customer experience.

   4. Customer satisfaction.

3. All the following are big sources of business customer satisfaction with the bank EXCEPT for it:

   1. Always gives the lowest rates.

   2. Is easy to do business with.

   3. Appreciates the customer's business.

   4. Gets things right the first time.

   Gamification: From the Arcade to the Bank

   By Nick Kastner, CFMP

4. What is important about a successful gamification strategy is the:

   1. ROI.

   2. Promotion.

   3. Experience.

   4. Revenue gain.

5. Well-designed gamification projects can have all of the following benefits EXCEPT for:

   1. Lower marketing costs.

   2. Greater brand loyalty.

   3. Engaged user experience.

   4. Higher customer satisfaction.

   Content Marketing: The Smart Way to Grab Attention

   By Jerry Goldstein

6. To promote the bank's educational information, a successful content marketing strategy used SEO, social media and:

   1. In-branch merchandizing.

   2. Direct mail.

   3. Blogs.

   4. Email marketing.

7. Content marketing software manages the presentation and distribution of your information and:

   1. Monitors it for accuracy.

   2. Automatically updates information.

   3. Modifies the content for different audiences.

   4. Collects who is...