Continuing Education Quiz.

• Position: CFMP

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Nine Tips for Boosting Bank Profitability

By Roxanne Emmerich

1. The leading predictor of future bank growth and profitability is:

   1. Size of marketing budget.

   2. Internal culture.

   3. Degree of technology use.

   4. Rate of customer acquisition.

2. To "own" the relationship with the customer, the bank must be perceived as the:

   1. Expert.

   2. Friend.

   3. Neighbor.

   4. Penny-pincher

3. The American Society for Training and Development found that the highest return on business investment is on:

   1. Payroll.

   2. Technology

   3. Infrastructure.

   4. Training.

4. Banks have better financial results when a high percentage of employees are:

   1. Paid attractive wages.

   2. Knowledgeable about technology.

   3. Engaged in the company's vision.

   4. Effective salespeople.

   New Technology: Will It Break the Bank?

   By Todd J. Link

5. In terms of delivering superior customer experience to online banking, Premier Bank discovered through focus groups that it was competing with apps and websites from:

   1. Large banks.

   2. Regional banks.

   3. Tech-savvy community banks.

   4. Other nonfinancial industries.

6. All of the following are examples of ways that Premier Bank used technology to cut operating costs EXCEPT for:

   1. Lowered labor costs.

   2. Cut marketing costs.

   3. Reduced postage expenses.

   4. Lowered telephone call volume.

7. The key to deploying technology is to generate internal efficiencies while simultaneously:

   1. Improving customer experience.

   2. Targeting tech-savvy customers.

   3. Expanding to new media channels.

   4. Reaching nontech-savvy customers.

   How Umpqua Bank Grew Into a Standout

   By Dr. Andre d Waal

8. One of Umpqua...