Continuing education quiz.

• Position: CFMP Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB s Continuing Education Manager at icb@aba.com.

Is the Branch Doomed?

Interview by Walt Albro

1. By the year 2016, the average customer will use a mobile phone or the Internet to access the__branch times annually; while they will physically visit the branch__times annually.

   1. 200; 50.

   2. 150; 100.

   3. 100; 150.

   4. 400;

2. Since 1995 in most developed countries, the percentage drop-off of average customer visits to the branch has been:

   1. 45 percent.

   2. 60 percent.

   3. 75 percent.

   4. 90 percent.

3. When it comes to social media, the key for banks in the future will be:

   1. Building customer advocacy.

   2. Reaching out on as many social media as possible.

   3. Building a following.

   4. Engaging your customers with the brand.

4. There are two types of call extensions. The first uses your business number and targets users on mobile devices with full Internet browsers. The second uses:

   1. A display of your business number on desktops, laptops and tablets.

   2. An operator who captures call information for retrieval.

   3. A Google number that forwards your call to your business.

   4. A call center with customer service representatives.

5. The amount of search volume is limited when you use location-based keywords because:

   1. Google cuts off responses after a maximum is reached.

   2. Your ad will only show when the location is included in the keyword.

   3. Only exact match keywords will show up.

   4. The search must have originated from within the location itself.

6. When discussing a contract with a search engine marketing (SEM) agency, be sure to look for:

   1. A proper cancellation notice.

   2. An agency guarantee of performance.

   3. Performance measurements...