Continuing Education Quiz.

• Author: Albro, Walt
• Position: CFMP

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb[congruent to]abacom.

Building an Upgraded Internet Domain Name

Interviewed by Walt Albro

1. All the following are qualities of good bank Internet domain names EXCEPT they:

   1. Are easy to remember.

   2. Use few words.

   3. Are easy to say and spell.

   4. Use the "&" instead of "and."

2. After creating a domain names, banks should reserve:

   1. Only the ".com" variation.

   2. Only the ".us" variation.

   3. The hyphenated variant in addition to the nonhyphenated version.

   4. All possible variations caused by typographical errors or misspellings.

3. When seeking a website for marketing purposes, you should first consider:

   1. Redirecting everything to your main website.

   2. Directing everything away from your main website.

   3. Creating a separate website that uses of the variations of your bank's name.

   4. Using a unique URL.

   The Reshaped Checking Account

   By Walt Albro

4. When it reconfigured its checking products. Peoples Bank took the following action with respect to free checking:

   1. Eliminated it entirely.

   2. Retained it, with limitations.

   3. Made it available only to selected customers.

   4. Offered it, but did not promote or publicize its existence.

5. Peoples Bank reconstituted its flagship checking account as the following type of account:

   1. Free.

   2. Value.

   3. Interest-paying.

   4. E-banking.

6. When the time came to transfer customers to new checking products, the bank:

   1. Automatically transferred categories of customers to designated new accounts.

   2. Allowed customers to transfer themselves to a new product.

   3. Automatically transferred existing accounts to the new flagship value checking product.

   4. Examined...