Continuing education quiz.

CFMP Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Coming Soon: Bank Marketing 2.0

Brett King Interview

1. Branches will evolve into:

   1. Empty buildings. The branch is dead.

   2. Service and sales centers for valuable clients.

   3. A downsized service center for financial transactions.

   4. Collections of machines that will be staffed remotely.

2. According to Brett King, the channel generally most responsible today for the sale of a mortgage or home loan is:

   1. The branch.

   2. The Web.

   3. The call center.

   4. ATMs.

3. The easiest way to facilitate person-to-person payment: that replace the check is with:

   1. Remote deposit.

   2. Online banking.

   3. The mobile phone.

   4. ATMs.

   Building a Social Media Policy

   By Amber Farley

4. A bank social media policy is best developed by:

   1. Marketing.

   2. Top management.

   3. Multiple departments.

   4. Front-line personnel.

5. With respect to the bank's monitoring of social media interactions, it is best that the bank policy:

   1. Discloses its right to monitor.

   2. Establish that the employee has no right to privacy.

   3. Avoid monitoring of stored files.

   4. Avoid any mention of privacy at all.

   Customer Satisfaction:

   How Much Makes Dollars and Sense?

   By Walt Albro

6. United Community Bank believes its growth during the last three years is attributable to:

   1. Implementation of a sales culture.

   2. A deeply ingrained corporate culture.

   3. Interactive employee meetings.

   4. Improved customer satisfaction.

7. Employees are reluctant to receive a low satisfaction score because of:

   1. Peer pressure.

   2. Management pressure.

   3. Financial penalties.

   4. Possible loss of promotions.

8. After...