Continuing education quiz.

• Position: Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Lean-Budget Marketing

By Venessa Mambrino

1. When developing customer analytics, start with what drives:

   1. Core customer retention and profitability.

   2. Customer satisfaction and revenue.

   3. Wallet share and household segmentation.

   4. Brand awareness and profitability.

2. Customer analytics is suitable for:

   1. Large banks only.

   2. Regional and large banks only.

   3. Community banks only.

   4. All-size banks.

3. Valuable analytics to monitor the bank's current condition include all of the following EXCEPT:

   1. Key customers.

   2. Key markets.

   3. Key rates.

   4. Key competitors.

4. One of the tactics used by First National Bank of Steeleville to save marketing dollars is to:

   1. Avoid putting projects out for bid.

   2. Advertise only online.

   3. Cut all campaign costs by a fixed percentage.

   4. Do most of the graphic design in-house.

   Online Account Openings: Leveling the Playing Field?

   By Doug M. Glagola and Bruce Krajewski

5. The following are recommended channels or techniques for promoting online account openings EXCEPT for:

   1. Prominent home page link.

   2. Facebook.

   3. Outdoor billboards.

   4. Search engine optimization (SEO).

6. Examples of good marketing message themes to promote online account openings include all of the following EXCEPT for.

   1. Security against fraud.

   2. Bank financial stability.

   3. Convenience.

   4. Bank reputation.

7. By offering both online account openings and online loan processing, the bank increases opportunities for cross-selling and:

   1. Collaborating internally.

   2. Acquiring younger customers.

   3. Eliminating branches.

   4. Improving profitability.

8. Chesapeake Bank found out...