Continuing education quiz.

30 Guerrilla-Marketing Tactics--That Work

by Tom Hershberger

1. In addition to being "different," a good marketing idea must also be:

   [] Subtle.

   [] Creative.

   [] Memorable.

   [] Highly polished.

2. A good marketing offer needs to be easily understood both by customers and:

   [] Prospects.

   [] Bank staff.

   [] News media.

   [] The general public.

   Creating an Online Video

   by Jennifer Henderson

3. An online video campaign should fit the bank's

   [] Logo and tagline.

   [] Brand and goals.

   [] Employee needs.

   [] Community-relations targets.

4. One reason that Worthington used bank employees in the video is that:

   [] Bank employees are natural actors.

   [] Customer-facing workers know how to speak properly.

   [] A surprising number of employees are eager to appear in video.

   [] Customers might do business with the employees in the video.

5. The most expensive part of creating an online video is:

   [] Hiring a camera person or sound engineer.

   [] Editing the video.

   [] Paying for sets and costumes.

   [] Marketing and promoting the video.

6. The first thing you should do after posting an online video is to:

   [] Enter the video in a film contest.

   [] Try to get broadcast TV stations to run the video.

   [] Send a press release to the local media.

   [] Do a supplemental radio campaign.

   Creative Execution

   by Sharon Bending

7. The right way to generate marketing "creative" is by doing it:

   [] In-house.

   [] Through an agency.

   [] Through a freelancer.

   [] The way that best fits your organization.

8. In order to do creative in-house, it's best if you not only have the right personnel, but also stay on top of:

   [] Marketing shifts.

   [] Training and software.

   [] Management changes.

   [] Customers preferences.

9. The most frequent disadvantage of using a freelancer is that:

   [] Turnaround time is not as fast,

   [] You get too many canned...