Continuing education quiz.

• Position: ABA Bank Marketing

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ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link or the Members Only button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

CRM on a Budget by Janet Bigham Bernstel

1. Small banks today can better compete with large institutions in the area of customer relationship management (CRM) because:

   [] Smaller banks can effectively use simple manual CRM systems because of their smaller customer base.

   [] Big leaps in technology make small CRM systems more affordable.

   [] Large banks are giving up on their sophisticated CRMs because the systems are too difficult to operate.

2. One selling point of hosted CRM applications is that banks:

   [] Don't need a team of information technology (IT) professionals to run them.

   [] The system can be up and running in as short as six months to a year.

   [] Can make a selection without the need to do extensive research on the vendor.

   Don't Get Burned by Your Toaster Giveaway by Jennifer McCollough, CRCM, and Cheryl Riedlinger

3. According to the Truth in Savings Act, which of the following examples constitutes a bonus?

   [] Your bank offers to pay for the first order of preprinted checks (a $15 value) to any customer who opens an interest-bearing checking account with a $300 minimum deposit.

   [] Your bank offers to pay $25 to any customer who opens an interest-bearing checking account with a $300 minimum deposit.

   [] Your bank hands out pens that are worth $1.50 to everyone who comes into the bank.

   [] Your bank promotes its six-month certificate of deposit by giving $9.50 toasters to those customers who actually open an account with $5,000 or more.

   ...