Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Sizing Up the Competition

by Janet Bigham Bernstel

1. Nicholas Vaglio recommends that you do the following when conducting a competitive analysis:

   [] Look at analyst and management presentation for a "point-in-time snapshot"

   [] Glean information from websites.

   [] Pay attention to news and new hires.

   [] All of the above.

2. According to Keith Stock, when gathering competitive intelligence you should look at nontraditional participants in the financial services areas.

   [] True. [] False.

   Site Selection: The Seven Secrets of Success

   by Tanja Lian Sablosky

3. When evaluating a future branch site you should have the following professional standing by:

   [] Surveyor. [] Real estate agent. [] Real estate attorney. [] Architect.

4. The retailers around a branch site affect the site's:

   [] Visibility. [] Traffic flow. [] Accessibility.

   Next In Line

   by Deb Stewart

5. Customer wait time and teller transaction time can be more productive and reduced through

   [] Touch-screen monitors.

   [] Video monitors displaying bank promotions.

   [] Hand-held or notebook-style teller devices for use on the queue line.

   [] All of the above.

6. Radio frequency identification (RFID) cards are being developed which may one day assist banks in customizing personal marketing messages for each customer.

   [] True. [] False.

   A Blueprint for Charitable Giving

   by Michelle...