Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link of the MemService/Directory button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

The Power of the Purse. by Janet Bigham Bernstel

1. An effective approach to selling financial services to women is:

   [ ] To offer something free. [ ] To offer to solve a lot of the customer's problems. [ ] To provide a wealth of facts and figures backing up the sales pitch.

2. To reach women, a crucial first step is to assign a woman financial adviser to female customers.

   [ ] True. [ ] False.

3. The factor that female customers consider as most important when talking with a financial adviser is:

   [ ] Being told what to do--rather than merely being given advice. [ ] The gender of the adviser. [ ] The chemistry between customer and adviser.

   When Marketing Is a No-No by Robert Flowers Sr. and Travis Morrissey

4. The most effective way to inform existing customers about an overdraft privilege is through:

   [ ] Lobby displays. [ ] Statement stuffers. [ ] Targeted direct mail

5. When informing your customers about overdraft privilege, you cannot say that the service: [ ] Can be used to finance vacations and shopping trips [ ] Is a way that the bank...