Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Sorting Out Customers

by Thoms Thamara

1. It's generally more profitable if a bank:

   [] Has a small share of a large market segment.

   [] Has a large share of a small market segment.

2. "Referral value" segmentation is based on:

   [] Your most loyal customers.

   [] What your customers will tell others about the bank.

   [] Your most socially networked customers.

   [] Your most expressive and opinionated customers.

   [] Has a small share of a small market segment.

   [] Has any share of a high revenue-generating segment.

   You're the Best!

   by Brenda Marlin, CFMP

3. One specific benefit to Mountain 1st's employee recognition program is that the bank:

   [] Has high name recognition.

   [] Has been able to cut advertising expenses.

   [] Has maintained high stock prices.

   [] Has little employee turnover.

4. In addition to recognizing superior work performance, BankWest also awards employees for:

   [] Best practices.

   [] Popularity with customers.

   [] Best suggestions.

   [] Outstanding sales presentations.

   You Should Be on YouTube

   by Kristin Sundin Brandt

5. New media is:

   [] A replacement for traditional advertising.

   [] Something that should be considered for your media mix.

   [] Less costly in both money and time.

   [] The only way to reach an audience under age 35.

6. Even if you don't plan to create a blog, it's still a good idea to:

   [] Contribute to a financial services blog run by others.

   [] Encourage customers to...