Continuing education quiz.

• Position: ABA Bank Marketing

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/jcbcertifications and click on either the Online Quiz link or the Members Only button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Pick Up Something New by Deb Stewart

1. Wachovia reduced the number of its racked brochures to two "resource guides" because this approach:

   [] Aligned with the company's value proposition.

   [] Encouraged customers to interact with branch personnel.

   [] Reduced the need to constantly update product brochures.

   [] Allowed wider use of print-on-demand.

2. Wachovia modified its product brochures so that

   [] Customers can find needed information without having to question branch personnel.

   [] It is available only during a conversation with branch personnel

   [] Customers can easily print it out by themselves.

   [] It is available only online.

   A Golf Lesson with Tiger Woods? by Rob Murphy

3. During the last decade, sponsorships have:

   [] Concentrated on "naming rights" for sports stadiums and arenas.

   [] Grown more dependent on celebrity tie-ins.

   [] Not proved effective enough as a brand-support strategy.

   [] Become the fastest-growing form of marketing.

4. In the past, sponsorships drove awareness and brand recognition. Now, marketers are looking also for ways to leverage sponsorships in order to:

   [] Strengthen relationships with valued customers.

   [] Generate increased media exposure.

   [] Create a new advertising channel.

   [] Heighten interaction between bank and customer.

   Worth Checking Out by Tamara Bredeson, CFMP

5. The chief appeal of in-house check printing is that community banks can:

   [] Print checks of higher quality than larger banks.

   [] Develop an affiliated printing...