Continuing education quiz.

• Position: ABA Bank Marketing

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link or the Members Only button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

To ARMS! To ARMS!

by Tanja Lian Sablosky

1. The Servicemembers Civil Relief Act requires banks to lower the interest rate on consumer loans for active duty personnel to:

   3 percent.

   6 percent.

   5 percent.

   8 percent.

2. As a marketing channel, Wells Fargo Military Bank relies heavily on:

   Direct mail.

   Word of mouth.

   Armed forces radio and television broadcasting.

   Instructions given to enlisted personnel by military officers.

3. For banks that serve military customers, all of the following are likely to be the most attractive products an services except.

   Internet banking.

   Telephone banking services.

   Debit cards.

   Cash management services.

   Acing the PR Test

   by Janet Bigham Bernstel

4. For Zions Bancorporation, the marketing department's guiding principles were its:

   Strategic plan.

   Procedures manual.

   Advertising budget.

   Internal memorandums.

5. To keep the campaign costs for "Zions Pays for As" under control, the bank:

   Limited the number of schools that participated.

   Depended solely on the news media and used no paid advertising.

   Partnered with other organizations to provide free gift certificates or tickets to students.

   Limited participation only to households with Zions' bank accounts.

   Non-Shock Therapy

   by Robert G. Michaud, CFMP

6. According to the author, all of the following are reasons why most bank cultural makeovers fail except.

   Inadequate commitment by senior management.

   No formal performance review process.

   ...