Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link or the Members Only button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Throw a Punch! by Janet Bigham Bernstel

1. One effective way to compete with credit unions is to:

   [] Match them on rates.

   [] Adopt a strong customer service ethic.

   [] Imitate their advertising.

2. One competitive weakness of banks is that they generally spend too much time and effort promoting themselves.

   [] True.

   [] False.

3. When faced with credit union competition, a bank needs to do more than just listen to its customers, it also needs to:

   [] Take the time to analyze and interpret what the customers are saying.

   [] Develop more comprehensive marketing plans.

   [] Identify credit union vulnerabilities.

   [] Spend less time and energy trying to develop expensive new technologies.

   Get the Picture?

   by Deb Stewart

4. From a marketing perspective, a bank's use of video tellers facilitates a special opportunity to:

   [] Make money off the sale of advertising to outside parties.

   [] Customize marketing messages to address the needs of persons using that particular branch.

   [] Demonstrate a high degree of excellent customer services.

5. One appeal of video messaging is that it enables marketing that is more consistent and controlled--as well as cost effective.

   [] True.

   [] False.

   Many Happy Returns

   by Dan Swartz

6. The standard formula for ROI is "investment divided by return."

   [] True.

   [] False.

7. Marketing return on investment (ROI) is:

   []...