Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on either the Online Quiz link or the Members Only button on the left. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Riding Herd on Attrition by Janet Bigham Bernstel

1. The most important component in creating deeper financial relationships with top-tier customers is:

   [] Technology.

   [] Database management.

   [] Customer-contact personnel.

   [] Media promotion.

2. Bank personnel are included in the mailings for top-tier customers so that they:

   [] Can more easily check for mistakes.

   [] Can confirm that the mailings are going out.

   [] Are aware of current customer offers.

   [] Can bolster the size of the mailing list.

3. When F&M Bank lowered the minimum amount requirement for deposits in the over-50 checking account, the average size of checking deposits in this category dropped.

   [] True.

   [] False.

   Did You Get the Message? by Tanja Lian Sablosky

4. At Citizens and Northern National Bank, all employees are required to take two online classes through the intranet each month and to be tested on their knowledge. The primary purpose of this program is to:

   [] Determine which employees deserve a raise.

   [] Pinpoint those areas in which employees need more training.

   [] Reduce the expense of live trainers.

5. With a centralized marketing gallery system, each bank branch can order customized printed material that is targeted to its specific market needs.

   [] True.

   [] False.

   Keeping the Bounce Within Bounds by Nessa Feddis

6. It's proper to market overdraft protection in a way that encourages customers not to be concerned about routine overdrafts.

   [] True.

   [] False.

7. ...