Continuing education quiz.

ABA Bank Marketing provides continuing education credit to members who hold the CFMP designation. The following quiz reflects the content of this magazine. The quiz has been pre-approved by the ICB for 1.0 hour of continuing education credit. The ABA Bank Marketing online continuing education quiz allows you to earn up to 10.0 hours of continuing education credit annually by passing the quizzes that are connected to each issue of ABA Bank Marketing. Each quiz will consist of 10 questions taken directly from the articles in each issue. To receive your 1.0 of CE credit, you must correctly answer seven out of the 10 questions.

To take the quiz, please go to www.aba.com/icbcertifications and click on the Members Only button on the left-hand side of the page. After you log in, select "Continuing Education Online Quiz" from the "Member Services Options" menu. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

If Marketers Are from Venus ...

by Jim Schneider

1. The marketer's primary sales support role is to:

   [] Generate good leads.

   [] Create attractive new products.

   [] Help sales supervisors coach their salespeople

   [] Drive traffic to the branches and to the website.

2. In an ideal situation, both sales and marketing should:

   [] Report to the same manager.

   [] Give either sales or marketing absolute control over decisions affecting both.

   [] Develop separate scorecard metrics for both marketing and sales.

   [] Make the marketing calendar the sole responsibility of marketing.

3. The world's best sales organizations are--about their sales process.

   [] Innovative. [] Passionate. [] Flexible. [] Rigid.

   Mark Your Calendar!

   by Brenda Marlin, CFMP

4. When targeting audiences for anniversary celebrations, it's a good idea not to overlook:

   [] Having something for everybody. [] Your best customers [] The bank's employees. [] Prospects. 5. Bank of Cleveland holds pre-anniversary events solely for employees in order to: Gauge reaction to proposed celebration events.

   [] Rehearse some anniversary activities.

   [] Familiarize workers with planned activities.

   [] Motivate employees to volunteer for anniversary events.

6. One thing that is best to avoid in anniversary planning is having an event that:

   [] Is just about the executive management team.

   [] Too...