Continuing education quiz.

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TV or Not TV by Deb Stewart

1. One asset with respect to the use of video in the teller zone is that customers:

   [] Are more likely to buy other products.

   [] Are more likely to request a product brochure.

   [] Gain a perception of shorter wait times.

   [] Are inclined to visit the branch more frequently.

2. Interactive media is a good way to inform and educate the customer. A secondary marketing benefit to the bank is:

   [] Causes customers to linger longer.

   [] Develops customer intelligence.

   [] Provides a channel for offering financial advice.

   [] Causes customers to make repeat branch visits.

3. All are benefits of digital merchandising EXCEPT for:

   [] Reduced overall costs of in-house merchandising.

   [] Improved local promotions.

   [] Improved time to market.

   [] More cost-effective support for multiple languages.

   Ideas That Stick by Chip Heath and Dan Heath

4. The best way to create interest and curiosity in your audience is by:

   [] Surprising them.

   [] Systematically opening gaps in their knowledge and then filling the gaps.

   [] Using humor.

   [] Doing something so unusual that it will heighten alertness and increase focus.

   The use of resentment over the duplicity of Big Tobacco to encourage teen-agers to quit smoking is an example of the communications technique of:

   [] Finding the right emotion to harness.

   [] Using fear as a motivator.

   [] Building on people's innate sense of hostility.

   ...