Continuing education quiz.

• Position: CFMP-Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazine provides up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been preapproved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Bulking Up with Profitable Loans

By Jim Schneider and Mike Shallanberger

1. The best sales approach in a soft lending market is:

   1. The use of frequent price-driven promotions.

   2. Waiting until the days of easy lending return.

   3. Pursuing those who meet underwriting standards.

   4. Ramping up all types of sales activity in general.

2. The target profile of qualified buyers typically includes the following categories EXCEPT for:

   1. Any interested borrower who will meet with you

   2. Current mortgage customers.

   3. Small-business owners with sales under $10 million.

   4. Mass affluent customers with investable assets of at least $100,000 (but less than Si million).

3. The best way to identify qualified borrowers among existing customers is to question them about:

   1. Their borrowing history.

   2. Their emerging financial needs.

   3. Their level of financial assets.

   4. Their expressed level of interest in a loan.

4. A key success factor for high-producing loan officers is:

   1. Consistent and persistent cold calling.

   2. Intense advertising of loan availability.

   3. Networking with third-party referral sources.

   4. Frequent price-driven promotions.

   Creating Lifelong Customer Ties

   By Bob Wojtowicz and Todd Staehle

5. Customer experience management consists of all of the following approaches EXCEPT:

   1. Delivering personalized messages at every customer touch point.

   2. Predicting data as to enhance customer relationships.

   3. Creating customer dialogues across the lifespan.

   4. Pitching high-profit products to all customers.

6. Customer experience marketing extends to the entire customer lifecycle, starting at...