Continuing education quiz.

• Position: CFMP Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Caution! Bank Transformation Ahead

By Mary Beth Sullivan

1. In today's economic conditions, both customers and businesses are less interested in financial products and more interested in:

   1. Customer service.

   2. Financial help.

   3. Innovative technology.

   4. Reduced fees.

2. What is happening generally now with respect to consumer and businesses and financial institutions could be characterized as a:

   1. Flight to quality.

   2. Retreat from fees.

   3. Search for better service.

   4. Quest for convenience.

3. Bank marketing in the future will necessarily be more focused an:

   1. Pushing products and services.

   2. Executing marketing tactics.

   3. The needs and loyalties of the individual customer.

   4. Finding new ways to communicate with the customer.

   How Do You Integrate This Stuff?

   By Kelly Trammell

4. Every institution will formulate its channel strategy:

   1. The same way.

   2. A bit differently.

   3. With specific technologies and demographic trends in mind.

   4. Without reference to specific technologies and demographic patterns.

5. When developing a new technology for implementation under the electronic channel strategy, the bank should stay focused on the technology's:

   1. Popularity.

   2. Defensive possibilities.

   3. Brand appropriateness.

   4. Business value.

   Creating a Feedback Loop

   By Jim Neckopulos

6. The following are necessary for effective small-business segmentation EXCEPT that the:

   1. Target market should be accessible to the bank.

   2. Segmented group must be large enough to provide a solid customer base.

   3. Marketing plan must be developed for each segment group.

   4. Segmented group must show signs of...