Continuing Education quiz.

• Position: Certified Financial Marketing Professional

The CE quizzes in ABA Bank Marketing magazines provide up to six continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

ATM Locators: A Lead-in to Full Mobile

By Jim Garrity

1. In the past, community banks did not have to compete on:

   1. Cost.

   2. Customer service.

   3. Technology.

   4. Products.

2. If a community bank does not yet offer mobile banking, one way it can compete effectively in the technology race is by offering:

   1. Access to a surcharge-free ATM network.

   2. Reimbursement to customers who use an out-of-network ATM.

   3. A Web site where customers can research ATM locations.

   4. A mobile ATM locator.

3. State-of-the-art ATM locators use one or more of the following search methods EXCEPT for:

   1. A listing by zip code.

   2. A map.

   3. A proximity beeper.

   4. Indicators on a live cell phone camera image.

   Sizing Up a Proposed App

   By Matt Goddard

4. The most powerful type of mobile app for a bank is in the following category:

   1. Campaign-based.

   2. Popular gimmick.

   3. Straight utility.

   4. Branded utility.

5. One reason that 1st Mariner Bank developed a mobile application was to:

   1. Differentiate itself.

   2. Spread name recognition.

   3. To save on advertising costs.

   4. To expand word-of-mouth marketing.

   Targeting Deposits

   By Christopher Wachtel

6. If you target existing customers with an incentive to raise new deposits, the likely outcome is that:

   1. You will cannibalize funds from the customers' other accounts--with very little new money.

   2. You will cannibalize some funds, but most will be new money.

   3. You overwhelmingly will generate new funds.

   4. You will cannibalize all the money from other existing accounts.

7. Carrier route segmentation looks at all of the following factors EXCEPT for:

   1. Demographics.

   2. ...