Continuing education quiz.

Certified Financial Marketing Professional

The CE quiz in ABA Bank Marketing magazines provide up to 10 continuing education credits per year to Certified Financial Marketing Professional (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. You must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, login, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at icb@aba.com.

Exploring for New Deposit Products

By Mary Beth Sullivan and Vanessa Mambrino

1. A Valuable opportunity to replace income lost due to Regulation E changes is available through:

   1. Customer segmentation.

   2. Incentives and rewards.

   3. Value-added services.

   4. Online account openings.

2. Although it is considered a "must-have" service for banks, only a minority of bank currently offer it.

   1. Online account openings.

   2. Refunded ATM fees.

   3. Higher interest rates for large deposits.

   4. E-mail alerts.

3. An excellent way to differentiate deposit products is to:

   1. Pay higher interest rates.

   2. Provide enhanced service.

   3. Offer overdraft protection.

   4. Offer discounts to local stores.

   Reg E: Are Your Customers Opting-In?

   By Jeff Bibb

4. The target of a Regulation E education program should be customers who:

   1. Have overdrafted by debit card.

   2. Have overdrafted by check.

   3. Have overdrafted.

   4. Have not overdrafted.

5. A bank opportunity created by changes to Regulation E is:

   1. The ability of banks to call on retail businesses to inform with about Reg E--as well as to cross-sell them.

   2. Positioning the bank as a personal financial adviser.

   3. Helping the bank's community relations efforts

   4. Providing a platform for additional bank advert/sing.

   Online Video Grows--and Opens Eyes

   By Walt Albro

6. All of the following are benefits of online videos EXCEPT for:

   1. Differentiates the bank.

   2. Modifies or updates quickly.

   3. Never needs outside assistance.

   4. Widely viewed by customers.

7. One common way that community banks help pay for online videos is...