Contents

• Pages: 8-17

vii

CONTENTS

Chapter 1 – Overview of State Consumer Protection Laws ............................. 1

A. Introduction .............................................................................................. 1

B. General Provisions of State Consumer Protection Laws ........................... 2

1. Scope of the Statutes ........................................................................... 2

2. Intent, Deception, Reliance and Injury ............................................... 3

3. Value of FTC Precedent ..................................................................... 5

4. Uniform Deceptive Trade Practices Act ............................................. 6

C. Private Actions under State Consumer Protection Laws ........................... 8

1. Private Right of Action for Consumers and Others ............................ 8

2. Damages ............................................................................................. 8

3. Arbitration ........................................................................................... 9

D. Government Enforcement ....................................................................... 10

1. Enforcement Powers and Procedures................................................ 10

2. Remedies ........................................................................................... 12

a. Injunctive Relief ......................................................................... 12

b. Monetary Relief .......................................................................... 13

3. Criminal Prosecution ........................................................................ 14

4. Other State Laws ............................................................................... 15

5. Local Laws ........................................................................................ 15

Chapter 2 – Alabama ......................................................................................... 17

A. Scope of the Statutes and Elements of a Cause of Action ....................... 17

B. Private Enforcement and Remedies ........................................................ 19

C. Government Enforcement and Remedies ................................................ 22

Chapter 3 – Alaska ............................................................................................. 25

A. Scope of the Statute and Elements of a Cause of Action ........................ 25

B. Private Enforcement and Remedies ........................................................ 31

C. Government Enforcement and Remedies ................................................ 36

Chapter 4 – Arizona ........................................................................................... 39

A. Scope of the Statute and Elements of a Cause of Action ........................ 39

1. Deception, Unfairness, or Material Omission ................................... 39

2. Level of Intent Required ................................................................... 40

3. Connection with Sale or Advertisement of Merchandise ................. 41

4. Other Considerations ........................................................................ 42