Content Provider for Hire.

• Author: Linsley, Clyde
• Position: Financial Strategies Online - Brief Article

Now that you have your website up and running, what do you do with it? Why, upload some content for it, of course. And where can you find content? One source is Financial Strategies Online (FSO), a Connecticut-based firm that claims to have developed 2,000 pages of "professionally prepared, noncommercial content" designed to keep your customer around by filling their need for information. Participating banks simply link their sites to FSO's site, and customers have instant access to detailed information about matters ranging from home mortgage insurance to estate planning.

Executive vice president Greg Fern says the website's information has been vetted by a high-profile advisory board that includes lawyers, accountants and three former IRS commissioners. The firm was founded by Robert A. Behren, a lawyer and accountant who served more than 15 years as a professor in...