Content organization in websites of Agricultural Universities in India: a web analytic study.

AuthorSuresh, Kothainayaki


Today websites of any organization/service sector facilitates for the information dissemination and reveals the reputation of the organization since users are becoming net citizens. The websites are primarily used as advertisement media or marketing technique for the products and services. The content of the websites target the user community and therefore, after ensuring that content is useful, well-written, and in a format that is suitable for the Web, it is important to ensure that the information is clearly organized in the form of different web objects/links in the home page. Therefore content of the home page must be well organized with the necessary information in the home page, grouping related informational elements, etc.

Need for the Study

Users will consider the items that are placed in close spatial proximity to belong together conceptually like Logo, Title, About Us/History ... etc. For designing a site, which gives greater satisfaction and faster retrieval of information, the users' mental model or 'schema' for the characteristic location of web objects on a website is considered an essential ingredient.

Web Objects is the elements on a web page which has a hypertext link to another place in the same or to an entirely different document such as text, graphics, URLs and scripts. Therefore, web objects can be thought of as individual entities that represent some functional unit on web page/site.

The different web objects in the Academic websites especially University websites that are used is given.

  1. About us / History

  2. Academics

  3. Administration

  4. Admissions

  5. Back to Home

  6. Careers

  7. Contact Us

  8. Copyright

  9. Current Events / News

  10. E-Mail

  11. Extension

  12. Internal Search Engine

  13. Library

  14. Links

  15. Logo

  16. Photo Gallery

  17. Publications

  18. Research

  19. Site Map

  20. Title

    Most of the studies conducted on location of web objects were done in e-commerce websites. Also, there are studies on identifying the location of web objects in library web sites (Vasantha Raju and Harinarayana,2011). In the Indian scenario, there are research on Indian users' expectations for the location of web objects on informational websites (Shaikh, Chaparro and Joshi, 2006) and location of web objects and links in the websites of universities in Tamil Nadu (Narendra Kumar, et al.,2010). In this paper, an attempt has been made to examine the content organization of websites i.e. location of web objects in the Indian Agricultural Universities' websites since these websites will be used by all walks of life.

    State Agricultural Universities in India

    Agriculture plays a very important role in the Indian economy, and setting up of adequate number of Agricultural Universities were considered very important in India. While the Royal Commission, set up in 1926, emphasized the importance of a strong research base for agricultural development in India, the second National Education Commission (1964-66) headed by the University Grant Commission Chairman, Dr. D.S. Kothari recommended the establishment of at least one Agricultural University in each of the Indian state. The Indian Council of Agricultural Research (ICAR) is an autonomous organization under the Department of Agricultural Research and Education, Ministry of Agriculture, Government of India. It strives for maintaining and upgrading quality and relevance of higher agricultural education through partnership and efforts of the components of the ICAR-Agricultural Universities (AUs) System comprising State Agricultural Universities (SAUs), Deemed-to-be-Universities (DUs), Central Agricultural University (CAU) and Central Universities (CUs) with Agriculture Faculty. There are 54 agricultural universities spread across the country and ICAR is one of the largest national agricultural systems in the world. The State Agricultural Universities are major partners in growth & development of Agricultural Research and Education under National Agricultural Research System. For this study, all the agricultural universities listed in the ICAR website [ICAR (2010)] (4) which offers agriculture, or agriculture and veterinary are examined and are included.

    There are 54 Agricultural Universities in India in which 44 are State Agricultural Universities (SAUs), 1 Central University, 5 Deemed Universities, and 4 Central Universities with agriculture faculty, which is given in Table 1.

    Table 1. Indian Agricultural Universities' websites and their Uniform Resource Locators (URLs) SI.No. Name of the URL University State Agricultural Universities (SAUs) Acharya NG Ranga Agricultural University Anand Agricultural University Assam Agricultural University Bidhan Chandra Krishi Viswavidyalaya Birsa Agricultural University Central Agricultural University Chandra Shekhar Azad University of Agriculture and Technology Chaudhary Charan Singh Haryana Agricultural University CSK Himachal...

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