Content Contest: How ChatGPT and DALL-E measure up against human creativity.

• Author: Anderson, Tasha

In late December 2022, Dan Kreilkamp, who used to write and edit for Alaska Business before moving on to lend his exceptional talent to ARM Creative, texted me: "So what do you make of this new chat bot?" My highly informed response was: "Chat bot?... I have no idea what you're talking about."

I sure do now. At the time, ChatGPT was building renown, and within days of Kreilkamp planting the bug in my ear I was seeing mentions of the text-generating AI (artificial intelligence) program everywhere I looked.

Seeing the rise of an AI text generator that was much more proficient than many of its predecessors just added to conversations we were already having internally at the magazine about AI generated images. In fact, when we were planning our December 2022 issue in October of that year, we had an article for which an AI-generated image might have made sense. Ultimately, questions about who really owns an AI-generated image and how to appropriately credit it (legally and ethically) prevented us from taking the plunge into AI-generated art.

It seems like Al-generated content has been a topic of conversation unceasingly in 2023, with people both excited about its potential and concerned about its effect on, well, everyone--from eliminating creative jobs to removing the humanity from everyday conversations to hindering skills development in youth and students.

The first consequence, the loss of creative jobs, would apply to this magazine significantly, as many of our staff are employed to provide creative copy and design. So we thought we'd test its current capabilities and share the...