Contagious: Why Things Catch On.

Contagious: Why Things Catch On

by Jonah Berger

How do things go viral? What kinds of communications really resonate with audiences? This book Identifies six principles that operate when anything goes viral, Including social currency, emotion, triggers and practical value. It guides readers, using real-life examples from a wide range of corporations, on how to tailor their marketing efforts based on these ideologies. It's definitely worth reading if...

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