Consumers are keeping their money in easily accessible liquid bank accounts.

• Position: MARKETING NEWS - Brief article

IS NOW A GOOD TIME TO PROMOTE LIQUID ACCOUNTS, such as checking, savings and money market? Perhaps. Consumers continue to shift more of their bank deposits to liquid accounts, according to Dr. Dan Geller of the Money Anxiety Index.

Currently, consumers hold $8 of every $10 in liquid bank accounts, up from $6 of $10 prior to the Great Recession.

When the level of consumer financial anxiety is relatively high, as it has been since the beginning of the Great Recession, consumers want to feel that their money is safe...