Consumer Attitudes and Behaviors in the Technology-Driven Sharing Economy: Motivations for Participating in Collaborative Consumption.

Author:Graessley, Scott
  1. Introduction

    The sharing economy has altered the manner that users share and handle transactions in connective digital realms (Balica, 2018; Berloffa et al., 2017; Fielden et al., 2018; Kliestik et al., 2018; Popescu Ljungholm, 2018), catalyzing innovative ways of getting involved in a community. (Sutherland and Jarrahi, 2018) Technologically mediated knowledge and particular social incentives facilitate routines of sharing. (Deka, 2018)

  2. Conceptual Framework and Literature Review

    Rating systems and corresponding algorithms are essential characteristics in the platform's effectiveness as a business pattern, and as a process for social change. The sharing economy system is dependent on magnitude and on the optimizing capacity of computational and network-based structures. (Sutherland and Jarrahi, 2018) With sharing economy and entrance-based use, individuals progressively acquire products via social access modes not including private ownership. (Aspara and Wittkowski, 2018) Circumstances in the sharing economy are frequently advantageously fashioned for users and platforms but involve new difficult tasks for the labor side, e.g. unsatisfactory social security and inflexible kinds of algorithmic management. (Newlands et al., 2019)

  3. Methodology and Empirical Analysis

    Using and replicating data from Ardent Partners, BBC, BloombergOpinion, BLS, D&S, Edelman Intelligence, Eurofound, GAO, HumanResources, PersolKelly, Statista, Upwork, and U.S. Bureau of Labor Statistics, we performed analyses and made estimates regarding percentage of self-employed EU workers (most popular sectors), percentage of gig workers in the U.S. (by age), distribution of workers (by age group), how often individuals engage in freelancing, where individuals typically go to find freelance work, top contingent workforce management challenges, and share of workers on contingent contracts (by industry).

  4. Results and Discussion

    International firms stimulated by earnings expansion/expense minimization are reliant upon online platforms to enable peer-to-peer sharing/ collaborative consumption. (Maginn et al., 2019) Sharing provides a manner to grasping economy via ordinary routine (Lazaroiu, 2017; Mihaila, 2017; Mirica (Dumitrescu) 2018; Popescu et al., 2018; Popescu and Creager, 2017) and is not a precisely beneficent, nonreciprocal social pattern. Intricate trade-offs bring about reliabilities that unfold over time and space. Distribution of manufactured items can...

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