Consumer and Gov't Demands Play a Role.

• Position: SUSTAINABLE PACKAGING

The turbulent events of the last two years significantly have altered consumer behavior and interaction with consumer packaged goods (CPGs). These changes are impacting companies and challenging them to shift their innovation strategies for the "new" normal, according to analysis from Lux Research, Boston, Mass.

Developing more sustainable packaging solutions is a critical business issue for CPGs, and companies need to take on a more active role in sustainable packaging innovation to meet sustainability goals, rather than only depending on vendors.

Reusable packaging for in-store or e-commerce platforms is gaining momentum as a direct replacement for single-use packaging; the idea being to adopt alternative materials without changing packaging function.

"Sustainable packaging is a complex challenge, and CPGs will need multiple strategies," explains Drishti Masand, analyst at Lux Research and lead author of the report.

Another vital aspect of creating sustainable packaging solutions will be collaboration, both within...