ABA Marketing Conference: marketing strategies for proven results.

• Position: Program

September 22-24,2002 News Miami Beach Hotel South Beach, FL

* Learn how to link your marketing actions to your, strategic plan to retain and attract customers, and continually grow business

* Hear from industry leaders how to build deposits profits and market share

* Discuss with banking experts the latest trends in sales, profitability, small business, and database marketing

* Kick your marketing efforts into high gear with innovative and cutting-edge programming, practical how-to information, and powerful peer exchanges.

"A conference brimming with good, actionable marketing ideas.

Eleanor Dear, Vice President, Marketing, AMCORE Bank, Rockford, IL

Customers are demanding financial services tailored to their individual needs and busy lifestyles. Your competition already knows just developing creative marketing messages is not enough. Reaching customers and prospects and delivering your products and services through those relationships is key to conquering today's complicated marketing issues. Helping you better understand the strategic role of marketing in connecting to customers and building business is the mission of the ABA Marketing Conference.

With a focus on delivering in-depth information and resources to help you make valuable contributions to your bank's strategic initiatives, this comprehensive conference will pro vide you with armloads of new ideas and methodologies to address today's complicated marketing issues.

In addition to on-target programming, tips for increasing revenue, and powerful peer exchanges; attendees will also benefit from a bonus track on sales, which will help you:

* Create a sales culture that sticks

* Successfully move from an event-driven mentality to an ongoing sales process

* Motivate people to perform beyond their expectations.

Plus, a variety of sessions for experienced and new hank marketers alike to help you maximize marketing performance and accomplish strategic objectives for your department and organization.

Don't miss three days of innovative general sessions, panels and concurrent workshops on effective marketing plans to support your bank's growth initiatives. Make plans now to attend the ABA Marketing Conference.

The ABA Guarantee

ABA guarantees that the ABA Marketing Conference will meet or exceed your expectations. If it does not, simply let us know in writing, and we'll refund your full registration fee -- no questions asked.

SUNDAY, SEPTEMBER 22

8:00 AM - 6:00 PM Registration

9:15 - 11:15 AM Workshop

Media 101: Using the Media to Your Strategic Advantage

Suzanne Bates, President & CEO, Bates Communications, Inc.

Never again end an interview regretting what you said or didn't say. This session will show you how to craft a message with maximum impact and get your story told. You'll also learn how to strategically position yourself -- or your CEO -- to become accessible to the media, anticipate certain questions, deliver what reporters will actually use, and always be called upon as the expert.

11:30 AM - 1:00 PM General Session

ABA Marketing Network Advertising Awards

Join us as we honor the recipients of this year's prestigious Ad Awards -- Best of the Best and Certificates of Excellence -- in a number of categories including TV, radio, print, public relations, direct mail and the Internet.

1:15-2:30 PM General Session

Putting Marketing in its Place

Dennis McCuistion, Partner, McCuistion & Associates

If you're expected to deliver the goods in support of your bank's strategic plan -- but are not always part of the planning -- you are not alone! Dennis McCuistion, a recovering bank CEO who has facilitated strategic planning sessions for over 25 years will provide insights into how CEOs view marketing, why marketing and strategy are inseparable and how marketing and sales efforts can earn the respect they deserve.

2:45 - 4:45 PM Workshop

Money-Making, Money-Saving Marketing Ideas

Tom Hershberger, President, Cross Financial Group

Alisha Johnson, Senior Vice President, Highland Bank

Sponsored by ABA Marketing Network

Back by popular demand! From this encore presentation of a top-attended, top-rated session from 2001, you'll take home new bank-tested ideas to meet your strategic objectives. You will also have the opportunity to share your successes and get help with your works-in-progress. See for yourself why an attendee last year said this session alone was 'worth the trip.'

2:45 - 4:00 PM Session

Successfully Selling Insurance

Ken Reynolds, Managing Director, American Bankers Insurance Association

Learn how your bank can take advantage of new opportunities resulting from the recent legislation. Take home examples and case studies of successful selling strategies and proven ideas of how to set your bank on a winning course.

5:15 - 6:30PM Grand Opening...