D.C. conference: a monumental success.

• Author: Downey, Marguerite G.
• Position: ABOUT THIS ISSUE - Conference notes

DOWN THE POTOMAC RIVER, JUST A STONE'S THROW AWAY FROM OUR NATION'S CAPITAL, the 23rd Annual Legal Marketing Association Conference convened at the Gaylord National Resort & Convention Center in Metropolitan Washington, D.C., to address this year's theme, Change ... Now What? If ever there was a time to address the topic of change, for better or worse, it is now when so many people from all walks of life, including the legal profession, are feeling the effects of the economy. And if there was a community to hold such a gathering that truly embodies change, it is Washington, D.C.

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Not to filibuster about the conference, but the sessions--led by experts from a wide range of professional backgrounds--were both inspiring and practical as they provided insight into building a successful business-development campaign. This issue of Strategies highlights some of the key topics addressed at the conference. Articles that you will find of particular interest discuss the following: How you can actually turn a downturn to your advantage by digitally distinguishing yourself for the next wave of success; a seasoned marketer shares her perspective on the conference; lessons CMOs learned from...