Competing in the 21st century; Globalization is shaping the way we do business.

Author:Baum, Jennifer
Position:Transforming Michigan's Economy

Following a very public dismissal from HP in 2005, Fiorina released her book, Tough Choices: A Memoir, in October 2006. The book covers her career and views on issues such as what constitutes a leader, how women can thrive in business and the role technology will continue to play in reshaping our world.


Fiorina took time to speak with the Detroiter on just that.

What are the challenges in today's stage of globalization, and how are they different than the challenges faced 10-15 years ago?

First and most obvious - it is a global economy now. Ten to fifteen years ago we talked about globalization, but it was really just international business. Today, work can be done anywhere - it's truly a global economy. Three billion new people have joined the workforce in the last 10-15 years, which means more competition for all of us. With modern communication technology, you can develop and manufacture your products anywhere.

Has globalization peaked? Where do we go from here?

Globalization hasn't peaked - in some ways it's just beginning. The combination of growing numbers of relatively skilled workers all over the world and the influx of new technology means that work will be more and more mobile and workers can be more flexible. The premium on training and brain power is really high - and will continue to rise.

Do you think we'll ever face a global recession?

I think all of the world's economies are all connected - so we already sec, when the U.S. slows down, all other regions of the world slow down, and vice versa. Hopefully we will not face a global recession, but there is no question that the world's economies are now all connected.

What has been the impact of globalization on customs and cultures unique to a particular country or region?

In some ways, technology helps keep unique cultures alive. There is a lot of interesting work going on, all around the world, documenting and preserving cultures. One example was brought to my attention recently in Chile, where the population native to that region was using technology to digitally record and preserve their native language so it wouldn't be lost. This is happening all around the world.

We're in an age where American culture is ubiquitous. Well, movies and McDonalds are ubiquitous and well known, but not necessarily all aspects of American culture. However, with modern technology, there's more opportunity to share and preserve culture now.

How can small business owners use...

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