Company Mojofiti Inc.

• Author: Peterson, Eric
• Position: TECH STARTUP - Company overview

INITIAL LIGHT BULB: Friends and colleagues for more than a decade, Dennis Wakabayashi and Alan Simon were discussing the state of the Internet a year ago. Then online director for a global ad agency, Wakabayashi lamented that the Web was segmented by language barriers, but pointed out to attorney Simon a number of solutions: software, crowdsourcing, traditional human translation, and any combination of the three.

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Simon conceived of a translation-oriented startup and brought the idea back to the table.

"Alan took the ball and ran with it," Wakabayashi says. "He really sparked my passion." It wasn't just the promise of profits that drove the duo to co-found the company: "We thought if we did this for people, the world would be a better place."

Enlisting Washington Redskins honcho Mike Shanahan and international hip-hop legend Afrika Bambaataa to serve on their board of directors, Mojofiti was incorporated just under a year ago.

IN A NUTSHELL: "Language barriers are segmenting everybody on the Internet," Simon says. "You're really searching the Web as it relates to your language."

The site is still in beta mode, its translations powered by what Simon describes as a "unique" software system capable of improving itself via crowdsourcing, i.e. allowing the crowd to correct the software's mistakes and teach it not to make them in the future. "It's only going to get better with time," he adds.

Wakabayashi describes Mojofiti's "freemium"-style business model as "delivering a solution that's free to people who blog or read on the Internet" and selling translation services to businesses. "In business, mission-critical translations still need a human touch," Simon notes. Pricing is based on the language in question, but Simon touts Mojofiti as "faster and less expensive" than the competition.

The plan...