Company.

• Author: Peterson, Eric
• Position: TECH STARTUP

TeamSnap Inc.

INITIAL LIGHT BULB: Nearly a decade ago, Matt Triplett wanted to manage his soccer team online and developed a basic tool that did the trick. Over the next five years, Triplett and his co-workers at Portland, Ore.-based Web developer Sparkplug fleshed out his tool and launched a public beta in 2007.

Last year, they connected with self-described "grizzled IT industry veteran" Dave DuPont, formerly of Hewlett-Packard, LeftHand Networks and other companies. The Boulder-based DuPont convinced them to focus on the concept full-time with him as CEO and subsequently organized a new venture in TeamSnap Inc. with offices in both Boulder and Portland.

IN A NUTSHELL: DuPont says TeamSnap solves the all too common problem of "getting the right people to the right place at the right time."

"We're the Evite for ongoing activity," he says, noting that the application works as well for sports teams as it does for book clubs, religious organizations and other groups. "This is all about making people's lives easier."

TeamSnap employs a "freemium" business model, where the basic features are available with free accounts, but more advanced options--such as stat-keeping--require a monthly subscription fee of $6.95 to $9.95 a month. Additional revenue comes from commissions collected from approved partners selling uniforms, trophies and other relevant products to TeamSnap's user base. "The list (of cross-marketing opportunities) is pretty long," DuPont says.

Since TeamSnap's incorporation last May, monthly revenues have doubled to more than $30,000 as the number of customers has grown by more than 40 percent to 20,000. Plans call for more integration with social media websites. "We've been rabid about meeting customer requests," DuPont...