Community matters more.

• Position: ABAMN 2007 Financial Marketing Awards: Community Service; Runner-Up; Asset Size of $1 Billion to $5 Billion - Brief article

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Institution: Bangor Savings Bank, Bangor, Maine

The goal of this campaign was to reinforce the bank's commitment to supporting Maine's communities as part of launching three new branches within a new market. Community investment is pillar of the bank's business strategy and brand. Community Matters More aimed to solicit the advice from the citizens of each community where the new branches opened, in turn showing them that their...