Community bank in Virginia deploys iPad kiosks in nine of its branches.

• Position: MARKETING NEWS - Chesapeake Bank - Brief article

CHESAPEAKE BANK (ASSETS: $600 MILLION), KILMARNOCK, VA., recently deployed iPad kiosks in nine of its branches. The kiosks are designed to help promote the bank's recent launch of its three online financial management tools. The kiosks allow bank customers to educate themselves about the new online system.

"Today's banking environment is hyper competitive, and we look for tools that allow us to service our customers better than our competition," says Paul Milsted, the bank's director of marketing.

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The iPads are used like miniature digital signs. Rotating ads are installed on each of them. When a customer approaches the kiosk, he or she will see one of the rotating ads that ask the customer to touch the screen to begin. Once touched, the iPad launches a short video about each component of the bank's new online banking services.

The three online banking tools are:

* myBank: Gives the customer an up-to-the minute snapshot of all of the customer's accounts with the bank.

* myFinance: Syncs all...