Communicating in the workplace.

• Position: Millennials

Millennial often are criticized for the different values, qualities, and skills they bring to work. However, a study co-sponsored by the Plank Center for Leadership in Public Relations at the University of Alabama, Tuscaloosa, and the Institute for Public Relations, Gainesville, Fla., concludes that some of those differences will help advance and enrich the communication professions.

The Millennial generation generally is defined as those who became adults near the turn of the 21st century. A survey of Millennial communication professionals and those who manage them revealed sharp differences in perceptions about Millennial' workplace values and attributes, engagement, leadership capabilities, and recruiting and retention drivers.

"Millennial communication professionals see the world differently-- from context to connectivity to crisis--but they are digital natives with great passion for leadership and strong values for transparency, social responsibility, diversity, and community, all touchstones for our profession today," says Bruce K. Berger, co-investigator of the study, professor emeritus of advertising and public relations, and research director for the Plank Center. "We can draw from these skills and values to enhance practice and build a brighter future."

More than 80% of Millennial communication professionals indicate they are ambitious and passionate about work, but only half of their...