A commodity of good names.

• Position: Fees for use of names - Brief article

A Commodity of Good Names* Fee paid by entertainment mogul David Geffen to $200 million the University of California/Los Angeles to name its new medical school after him Fee paid by Las Vegas casino GoldenPalace.com for $12,000 the right to name a Virginia woman's unborn triplets Fee the company paid to name a previously unknown $650,000 species of monkey found in Bolivia in 2005 (Callicebus aureipalatii; "of the golden palace") Highest bid offered during an auction sponsored by $30,000 U.S. Marine Sergeant Cody Baker for the right to rename him (as "FreebeeStore.com") Fee proposed by New Berlin, Wisconsin, district $500,000 schools to buy the right to name their football fieldhouse To name a school conference room $25,000 To name an auditorium seat $250 Fee paid annually by Coca-Cola Corporation for $6,000,000 naming rights to Minute Maid Park (football stadium) in Houston, Texas...