Committed to community.

• Position: Print Series - Orrstown Bank - Brief Article

Institution: Orrstown Bank, Shippensburg, Pa.

Assets: $450 million; 12 locations

Agency: Step One Design, Lemoyne, Pa.

The goal was to reinforce the bank's image as a community-oriented and community-spirited institution. Its plan was to develop a year-long campaign that featured each of the communities where the bank is located. This approach led to the idea of using photos of community landmarks in each ad.

A spokesperson said that other marketers planning a similar campaign should...