Commercial real estate lending postcards.

• Position: ABAMN 2007 Financial Marketing Awards: Humor; Runner-Up; Asset Size from $500 Million to $1 Billion - Brief article

[ILLUSTRATION OMITTED]

Institution: Affinity Bank, Ventura, Calif.

The purpose of this postcard campaign was to originate loans from apartment and commercial property owners. To reach this goal, the post card layout was created using eye-catching images that would help the bank stand out in comparison to larger, more well-known leanders' direct mail pieces.

In place of the usual property photos and deal points, images were used that would spark the recipients'...