Commercial banking acquisition campaign.
| Position | ABAMN 2007 Financial Marketing Awards - California Bank and Trust - Brief article |
Institution: California Bank & Trust Irvine, Calif.
This campaign had three goals: (1) Stimulate inquiries from company principals in California who are seeking a full-service banking resource; (2) Give California Bank & Trust's Commercial Banking Group an identity of its own while expositing the bank brand to the middle...
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