E-commerce.

• Position: Idea Bank - Brief Article

Certificate of Excellence AWARD ABAMN 2004 AD Awards Contest

Institution: ING Bank, FSB, Wilmington, Del.

Assets: $19.1 billion

Agency: Creative Priority, New York

"We have a very straightforward brand, and maintaining our image while exploiting technology can be a difficult challenge," says Gina Campanella of the bank.

The bank uses online advertising primarily for acquisition, but it also uses it to strengthen brand image. This campaign communicated the way that the bank can help...