Website/e-commerce.
| Position | Idea Bank - Sovereign Bank - Brief Article |
BEST OF THE BEST AWARD
ABAMN 2004 AD Awards Contest
Sovereign Bank Website
Institution: Sovereign Bank, Philadelphia
Assets: $60 billion; 650 locations in the Northeast United States
Agency: Agency.com, New York
Known for its "red carpet" customer service offline, the bank wanted to translate that experience online for its customers. To start, the agency identified target customer segments and tried to understand who they were and what drove their perceptions and how to address their needs, motivations and goals. Finally, to provide users with the "right kind of experience," the...
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