MYAPP2GO.COM.

• Author: Peterson, Eric
• Position: COMPANY

INITIAL LIGHT BULB After nearly a decade in the banking software and services industry, Dan Rogers "shifted gears" and launched MYAPP2GO.COM last year with cohorts from his previous business, MSP Inc. At the time, the iPhone 3 was in its infancy and Rogers saw the writing on the wall for his previous business. "We did 180-degree turn and went into the app world" he says. The company went live in October 2010and currently has a staff of five people split between Canon City and Colorado Springs.

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IN A NUTSHELL MYAPP2GO.COM otters a turnkey solution that includes a customizable mobile app and unlimited text messaging. Rogers describes the app as a "shell," noting, "You're responsible for the guts" - which can include anything from text to images to video.

The apps work on iPhones, BlackBerry Torches and phones running on the Android platform, are downloadable from a website without going through the iTunes Store or similar intermediaries, and include a unique app-launching thumbnail and easy integration with Facebook and Twitter.

"Any company that wants to engage customers via smartphones needs to have a strategy," Rogers says. "In today's world, people have to look to the mobile environment as a marketing medium If you haven't looked into it yet, you can easily fall behind a competitor or the general public. This is the new word of mouth."

Rogers says text messages are key to engaging the mobile consumer. "It's going to get read 98...