Cold calling.

Position::Marketing - Brief Article
 
FREE EXCERPT

* Call at the appropriate time. Don't call a prospect at an inconvenient time of day. For some cyclical businesses, there may be a time of year that is more likely to result in a sale than other times. Be sure to pick a time that is good for you, too. If you're a morning person, don't put off your calls until late in the afternoon.

* Front-load your calls Most prospects make their decision within seconds of picking up the phone. You may not get a second chance to contact some of your prospects.

* Voice mail is not the end of the road. Sometimes voice mail can take the pressure off and allow you to communicate your message more effectively. Remember to leave a full, detailed message.

* Talk to receptionists or assistants for intelligence. Rather than waste your time and your...

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