Self-service coin-counting machines could represent a $500 million market.

• Position: Marketing News - Brief article

Don't overlook self-service coin-counting machines, says a new study from TowerGroup, Needham, Mass.

An estimated $6 billion in coins are brought into U.S. bank branches annually. If banks charged customers the same fee that retail locations charge for coin redemption, the service would represent a $500 million market for banking institutions, TowerGroup says.

"In the face of declining check volumes and increased focus on sales, banks must better leverage automation where appropriate to support the needs of both the customer as well as their own bottom line," Jerry Silva, the...