Cohort of the month: a look at some sample customer segments, together with an overview of their key characteristics.

• Position: Marketing News - Brief Article

Alison: Educated working women 4.9 million U.S. households (4.9 percent of households) Median Age = 33 Median Income = $50,000 Quote: "O.K. oatmeal risotto didn't sound so great, but hey, I'll try anything once." General profile: Childless, professional women building their careers, developing sophisticated tastes and staying fit. Attitudes: Allison is a woman on the fast track who sees her work as a career and not a job. Although she is not satisfied with her life as is...